VIRTUAL AWARENESS CAMPAIGN
The task given was to make our own Virtual Awareness Campaign with our groupmates that is consists of six people in a group, My group has chosen the title that is Micro-Agriculture: Grow Your Own Food Programme, we have to make our campaign creative and looks fun so people will be interested, a campaign that is active even though it is virtual. A campaign that will benefit both sides and the environment. Each board here represents our campaign and how it works!
01
Empathy
Starting with empathy to make people understand our campaign we had to explain what is micro agriculture and why we choose micro agriculture, we need to understand properly about micro agriculture that is why we listed out the problems of it and the organizations that are doing micro agriculture so we could study. We also put the target audience for it and the implications of micro agriculture to benefit the people
02
Define
For define, we had to explain the problem statements, importance, target audience, SWOT analysis, the organizational body that is our collaborators (FAO), aims and objective of our campaign to make sure we can cover the campaign fully well and without a hassle and any missing information
03
Ideation
Our group has made three campaign ideas that are suitable for our title and each campaign will be collaborating with Food & Agriculuture Organization thus we also choose one platform for each ideas and show how does it work
04
Prototype
Originally we have three ideas but we combine all of them together to make a long term campaign for the people to join, this campaign is also for the benefit of people during covid 19 where they can do an activity also win some prizes and help the environment
05
Present
For the present, we had to do a poster to show our campaign and each step of it even the little details such as how does our campaign works and how long does it lasts that is why we have a timeline for it. We also include what is the object of the campaign and the problems of why we are doing it, we also included each platform we will be using to do the campaign and our collaborators
06
Digital Media Kit
This is the digital media kit for our campaign which show how each of our platforms will look like at different devices such as a tablet, laptop, and phones
REFLECTION
